Hidden text

Hidden text is also known as “invisible text” or “fake text.” Hidden text is often used for spamming the search engines. But many smart search engines, such as Google can detect the use of hidden text.

  • Hidden text is text on a Web page which is visible to search engine spiders but not visible to human visitors.
  • Hiding text in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. When evaluating your site to see if it includes hidden text or links, look for anything that’s not easily viewable by visitors of your site. Are any text or links there solely for search engines rather than visitors? However, not all hidden text is considered deceptive.

For example, if your site includes technologies that search engines have difficulty accessing, like JavaScript, images, or Flash files, using descriptive text for these items can improve the accessibility of your site. Remember that many human visitors using screen readers, mobile browsers, browsers without plug-ins, and slow connections will not be able to view that content either and will benefit from the descriptive text as well. You can test your site’s accessibility by turning off JavaScript, Flash, and images in your browser, or by using a text-only browser such as Lynx

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