Google Penguin Algorithm
Google Penguin update came in April 2012. This algorithm is about to Restrict the ranking of bad quality Backlinks websites in google search pages. If Backlinks created against google guidelines then the website will affect and Drop Website ranking from Google.
Google Penguin is an algorithm that was designed to identify and penalize websites that engage in “link schemes” meant to manipulate their search rankings. Google Penguin was first introduced in 2012 and has since been updated several times.
Link schemes are tactics used to increase the number of inbound links to a website, with the goal of artificially improving the site’s search rankings. These tactics can include buying links, participating in link exchanges, and using automated programs to generate links.
If Google Penguin determines that a website is using link schemes, it may penalize the site by reducing its search rankings or even removing it from the search results altogether. Google Penguin is designed to target spammy or low-quality links, and its goal is to ensure that the search results show high-quality, relevant websites to users.
To recover from a Google Penguin penalty, it’s important to identify and remove any spammy or low-quality links pointing to your website. You can use tools like Google Search Console and Ahrefs to identify these links and request that they be removed. It’s also important to focus on building high-quality, natural links from reputable websites as part of your overall Digital Marketing SEO strategy.
How to recover the website from the penguin update
If your website has been affected by a Google Penguin update, here are some steps you can take to try to recover:
Identify any spammy or low-quality links pointing to your website: Use tools like Google Search Console and Ahrefs to identify links that may be causing your website to be penalized.
Disavow those links: If you are unable to remove the spammy or low-quality links, you can use the Google Search Console’s Disavow Links tool to tell Google to ignore those links when evaluating your site.
Clean up your website’s link profile: Remove any links that you have added to your website as part of a link scheme, and make sure that your website’s link profile consists mainly of high-quality, natural links from reputable websites.
Monitor your website’s search traffic: Use tools like Google Analytics to track your website’s search traffic and see if there are any improvements after you have taken these steps.
Be patient: Recovery from a Google Penguin penalty can take time. It may take several weeks or even months for your website’s search rankings to fully recover. In the meantime, focus on creating high-quality content and building natural, reputable links.
It’s important to note that recovering from a Google Penguin penalty can be a difficult and time-consuming process. If you are having trouble recovering your website’s search traffic, it may be helpful to seek out the assistance of an experienced SEO Expert professional.
Keshaw Mishra is a Blogger and Digital Marketing Consultant at India. He is also an Author and Expert in the field of Digital Marketing. Contact him for Guide and Free Website Consultation.