Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results.

The idea underlying the update was simple enough- penalize and decrease the rankings of sites that breach Google’s Webmaster Guidelines set the by the search engine.
Google Penguin algorithm-Update
If you have done link building in the past while tactics were accepted, but which are now against Google’s webmaster guidelines, you could be impacted by Penguin.

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